Promoting Your Work
This really should be your first stop on what will be a long, long journey.
New! "Why Social Media Isn't the Magic Bullet for Self-epublished Authors," by Ewan Morrison (Guardian)
A sobering analysis that concludes, "the very idea of using social media to sell books will begin to collapse." Maybe writers are better of spending their time writing.
"The Author as Entrepreneur, and the Danger This Poses," by Russell Smith (The Globe and Mail)
"I’m concerned about the slow and subtle shift in attitude that constant marketing may effect in writers," writes Smith. I share his concern but I find no alternative to constant marketing.
In Jane Friedman's interview with John Sundman, Sundman reveals the hard work and creativity that are required for successful self-promotion. While the focus here is on self-publishing, authors with traditional publishers are frequently required to do a lot of this work as well. Worth reading!